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Bringing the first of its kind 'Mainstream Music Festival' to Metro Detroit, Rock The Culture will achieve its goal by simply "changing the culture" in making our area a "must-see" event destination, similar to Coachella and Rolling Loud.


this year's event will feature a lot of things, and the performance lineup is only one of them. With a 27- attraction live carnival, over 150 local business vendors, a cultural first 'Canna-Land' experience exhibit, and sponsored activations from companies and brands from around the country.

Rock The Culture will take place over the weekend of the 4th of July holiday, beginning Friday July 1st at the Crofoot Festival Grounds in Downtown Pontiac, Michigan. Gates will open at 12PM each day to the public and closing at 10PM daily.

Closing out the show each night, we will have a live air-drone sky show, illuminating the skies of Downtown Pontiac and giving our attendees an amazing and memorable impression. Similar to live fireworks displays, nighttime drone shows provide a colorful array of lights, flashes, and other custom set options thanks to technology.

(Note: festival grounds capacity approx. 15,000 daily)